Société : Moët Hennessy Switzerland
Lieu : Switzerland
Secteur d'activités : Vins & Spiritueux
Type de contrat : Emploi à durée indéterminée
Métier : Marketing
Expérience requise : Minimum 2 ans
Référence : MHE00667
Date de publication : 23.03.2018
POSTE
Moët Hennessy

Moët Hennessy encompasses the wines and spirits activities of the LVMH Group world leader of the luxury sector. It comprises 24 Maisons. Moët & Chandon, Krug, Veuve Clicquot, Hennessy, Château d'Yquem, Dom Pérignon, Belvedere, Château Cheval Blanc... All of these world-renowned wine and spirit brands have become synonymous with the most prestigious origins and terroirs.

Nowadays, Moët Hennessy is present in more than 150 countries, sharing the culture of excellence, tradition, innovation and authenticity of the Maisons all around the world.

Mission Statement

To develop and execute local brand strategies and concepts in line with brand strategy
To develop and implement plans that ensure the development of the brands in the On and off premise channel
To support the Brand manager on two Champaign and other wine brands
Main Responsibilities

Bring support to the Brand manager on the major brands activation on the brand he/she has the direct responsibility.

Achieve sales and project contribution on respective brands
Build comprehensive budget and plans during budgeting periods
Develops and executes Above- and Below-the-line activities in accordance with brand strategy and SBM
Gives Support in the development, implementation and control of Media- PR, Event and Sales Promotions campaigns, where necessary with selected and approved agencies
In charge of brand administrational and operational tasks (Purchase Orders, etc.)
Participates in the quest for optimal spend allocation
Provides clear consumer insights (consumer needs, segmentation and value proposition) thanks to the close monitoring of Brand health trackers and Nielsen sell-out data
Manage and develop POS material to the OFF and ON trade taking into account distribution channel specificities, budget and stock implications
Development of creative and business efficient marketing concepts in order to increase profitability and sales volume as well as enhancing brand values
Digitalization of brand activities; monitoring, listening and evaluation of the digital buzz on social media platforms
Internal control, respect of internal processes and operational directives
Job Dimension

Economical data (volume, Revenue, Operating profit):

Brand contribution of the given Brand perimeter

Marketing budget of the given Brand perimeter

Market share

Brand awareness / Brand image

Evolution data/ development opportunities: Brand Manager, Geographical move (LVMH Group)


PROFIL
Business Graduate level or equivalent
2 years of marketing/sales experience in major Fast Moving Consumer Goods Company, preferably in luxury segment.
Very good knowledge of the Swiss market and of the On-premise channel (commercial skills)
Project management experience (event organisation)
Strategic agility
Analytical skills
Innovative/creative
Excellent presentation skills
German, French and English fluent
Team spirit
Flexible, adaptable, open
Proactive, decisive and entrepreneurial operating style
Lot of passion and drive
Shows strong commitment and highest level of integrity
Hands-on mentality

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