The Global Partner Marketing (GPM) is a newly formed organization that brings together what were formerly disparate B2B channel marketing functions (email, web, social, and events) into a single entity supported by an in-house creative team.
We are looking for a Field Marketing Associate – EMEA to assist with the development of a newly formed Marketing Services Hub (MSH) to service the EMEA region (Europe, Middle East, and Africa) as part of our Field Marketing organization.
As Field Marketing Associate – EMEA, Your Tasks Will Be
Partner closely with the EMEA MM (Market Management) team to understand their business needs and provide local support in the form of:
Partner newsletters and email communications
Webinars, seminars
Partner competitions
Tailor core marketing collateral and content for the sub-markets whilst ensuring regional and global consistency
Execute test and learn activities to assess the effectiveness of field marketing tactics
This Includes
Assist the Field Marketing Manager and support the local EMEA MM (Market Management) team with exhibitions at EMEA tradeshows.
Research and contract local vendors
Work with local vendors on design, construction and dismantle of the tradeshow booth while booking all necessary services from the tradeshow exhibitor platform (internet, catering, cleaning, security, parking, etc.)
Define clear tradeshow business goals and ROI measurements with all stakeholders
Research/develop relevant marketing materials for the show (giveaways, datasheets, flyers, etc.)
Work Closely With The Corporate Marketing Teams To
Supplement corporate marketing efforts where needed with regional marketing efforts
Review and gather feedback on corporate campaigns to ensure local relevancy
Adhere to all corporate brand and template guidance
To Be Successful In This Role You Will Need
Excellent communication skills, both written and verbal
Strong organizational skills with the ability to manage multiple projects simultaneously
High attention to detail and a good eye for aesthetics and design
To be a willing team player in an international and cross-cultural environment
The ability to work independently and take initiatives
A razor-sharp focus on execution and delivery
Requirements For The Role
Marketing, business or similar relevant bachelor degree
Minimum 5 years’ experience in a B2B Marketing role
Experience in the travel & tourism industry
Experience with event & conference management
Fluency in English (both written and verbal), fluency in French is a plus
Basic HTML knowledge and experience using design software programs (Adobe Photoshop, Illustrator, InDesign)
Advanced knowledge of Microsoft Office applications (Word, Excel, PPT, Outlook)
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.